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4 Ways AI Can Transform Your Business (And 2 Times When You Shouldn't Use It)

April 28, 2023

Artificial Intelligence, or AI, has become one of the most talked-about advancements in modern technology. Although it started as a concept in science fiction, AI is now an increasingly important part of business operations.

AI can automate repetitive and time-consuming tasks, enabling businesses to save time, money, and resources while providing valuable insights.

Let’s look at four ways AI can transform your business, as well as two times when you should avoid using it.

Taking Meeting Notes

Taking notes in meetings is a crucial part of any business, but it can also be time-consuming and distracting. AI-powered meeting transcription services can take notes for you, allowing you to focus on the important aspects of the meeting. In addition, these AI-powered services can (with some accuracy) recognize different speakers and even translate different languages in real time. This results in seamless communication and uninterrupted productivity.

Immediate Chat Responses

Many businesses use chatbots, which rely on AI, to handle incoming customer inquiries. Chatbots can answer simple customer questions, promptly address concerns, provide product recommendations, and make reservations or appointments. This AI-powered communication line can significantly improve customer satisfaction and response times, which are two key factors that can set businesses apart.

Editing Short-Form Videos Faster

Video is a vital component of many businesses, and this is where AI shines. With AI-powered video editing software, you can cut down editing time drastically. These programs work by analyzing your raw footage, identifying the best parts, and then recomposing them based on the objective audience. Typically these AI features are only available in high-end video production software, though, so be prepared to shell out funds or invest in development.

Auto-Posting to Social Media

Posting to social media is a crucial part of any business’s online marketing strategy, AI algorithms can fill the gap here. With AI-based social media management tools, you can automate social posting across platforms, which can improve efficiency and free up time to focus on creating more engaging social content. However, take note of this downside, automated posting can only optimize posts for timing and performance, not create thoughtful captions or relevant messaging so it’s still best practice to add your human touch.

Two Times to Avoid AI:

As AI continues to improve, there will be more opportunities to use it for different aspects of business. While it is easy to get excited about the possibilities, there remain several areas where you should be cautious in using AI.

Two primary areas that should never outsource to AI are your business’s marketing strategy and copywriting.

Both of these areas require creativity and an understanding of your target audience, which are not things that AI excels at. Even with intelligent systems such as ChatGPT, it’s standard to encounter nonsensical or inappropriate outputs in copy creation which can harm the business and turn away customers. Although results can be improved by enhancing input data, it still requires expertise on the part of the user to optimize AI-generated copy.

AI has undeniably substantial potential for helping businesses streamline their operations, save time, and improve efficiency. With advances in natural language processing, machine learning, and other technologies, the future of AI in business is exciting.

However, we still need to exercise caution and implement AI tech strategically. Know which aspects to use AI for, and never underestimate the importance of human input in critical areas of your enterprise.

With technology advancements, it’s vital to stay alert and creative, so your business remains ahead of the curve.

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